Dating personal service 20

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The faster they attracted users, the more useful the sites would be, Brooks says.And paying fees, he says, can have an upside: People may be more likely to actually use a site if they pay for it. “Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.Hackers alleged late Tuesday that they had dumped account details and log-in information of around 32 million users of the website, revealing millions of street addresses, email addresses, phone numbers and credit-card details.Then the daughter became ill and had to be hospitalized.When Morrison suggested that her suitor put his daughter on a plane to get better medical attention at home -- and even offered to pick the girl up at the airport -- a new crisis struck.

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A decade ago, many sites were free or had minimal fees of around a month.

(charged .95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.

Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.

There are no statistics saying just how common scammers are on dating sites.

But individuals who frequent them say scams are pervasive. Match.com, for instance, includes a disclaimer at the bottom of every onsite email between members, warning not to send money or provide credit card information to anyone you've met on the site.

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